About this Campaign
The U.S. Department of Justice Office of Juvenile Justice and Delinquency Prevention (OJJDP) provided federal funding for a Project Safe Childhood national media awareness campaign to address this need. Through a cooperative agreement to the Self Reliance Foundation, Hispanic Communications Network (HCN), iKeepSafe and INOBTR (“I Know Better”) were brought on to create an edgy and innovative national PSA Campaign to reinforce the on-going efforts of Project Safe Childhood (PSC).
This media campaign is unique in that the various components can be adapted for continued use and distribution at local, state, and regional levels by PSC Coordinators and other appropriate organizations. The campaign materials, offered in English and Spanish, are targeted towards parents and potential online predators in an effort to protect children from online exploitation.
This campaign will feature a national media launch, local media events, a parent education initiative through a human resources campaign in partnership with U.S. Attorneys and their district’s top 100 employers, and large-scale public awareness events about Internet safety in designated markets.
