Online Call Tracking is the automation of business phone services. The basic function of Online Call Tracking is to track all outgoing calls, with time stamps, to a specified destination, and to record the number of times the call has been answered and who is on the line. Online Call Tracking for agencies can greatly simplify business phone services and provide clients with valuable insight into the performance of their sales, marketing, and customer service staff. Online call tracking for agencies uses data provided by the agency’s database to identify callers who may be potential customers or leads. In order for an agency to implement an effective online call tracking program, they first need to determine the purpose of the tracking system, which will depend on whether it is an internet-based call tracking system or a telephone-based call tracking system.
Online Call Tracking for Lead Generation and Campaign Performance
Callers who call into the toll free number that identifies the agency will receive information about the number they called from and will also be instructed on how to reach the appropriate person. Online call tracking for agencies works by collecting information about each call. Once a call is placed, a recording will be played that allows the caller to listen in to the conversation. At this point, the caller can be instructed on how to leave a message, ask for more information, or request that their call is transferred to one of the agents working the desk. If the call is not moving toward an agent or another agent, the caller will be instructed to leave a message.
While online call tracking tools can significantly simplify and streamline business operations, some companies may prefer to utilize a more traditional telephone-based system for their inbound and outbound calls. Businesses that offer both services, will, no doubt, encounter problems when trying to discern the productivity of each type of system. It is important that the two systems are compatible, and that both services are able to provide the level of service the customer requires. A good rule of thumb is to keep both types of services performing at maximum efficiency, and to upgrade as needed when new applications or technology becomes available.